Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Coca-Cola and Marvel are joining forces for a superheroic commercial in Super Bowl 50, the soda brand has confirmed to Adweek.
Adweek received a package Wednesday containing co-branded mini-cans of Coke, featuring illustrations of Iron Man, Black Widow, Hulk, Ant-Man, Captain America and Falcon. A teaser note read, "02.07.16. The Big Game is just the beginning. Follow @CocaCola to watch the story unfold."
The Super Bowl commercial will be a 60-second spot and will air during the second quarter of Sunday's CBS telecast.
No details about the creative were available.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in