Coca-Cola "Heist"

Dating back to the days (or early nights) when children’s books were read to us, we’re accustomed to the narrative genre in which small creatures band together to accomplish a task that seems at first too large for them. This Super Bowl spot for Coca-Cola (via Wieden+Kennedy) gives it a go with a mini-saga in which ladybugs, grasshoppers, horned beetles, bees, dragonflies, etc., join forces to hijack some oblivious human’s bottle of Coke. In real life, some of these species may well eat one another.