CNN, MSNBC Chew Most GUM

GUM stats for top news Web sites are out for January 2001, and there were no surprises. GUM, a metric devised by Atlanta-based Turner Broadcasting Sales, represents “gross usage minutes,” and is the number of unique users at a site multiplied by the number of average user minutes. Using data supplied by Nielsen NetRatings, which is based in Milpitas, Ca., and New York-based Media Metrix, the top rated news sites were CNN.com and MSNBC.com. Detroitfreepress.com placed 10th on the Media Metrix list with 438,000 gross usage minutes.–Sid Ross

GUM Rankings: January 2001

Nielsen NetRatings (Home/Work)
Site, Unique Users, Avg. Time/User Minutes: Gross Usage Minutes (000)
1. cnn.com, 10,045, 27.4: 275,233
2. msnbc.com, 12,230, 20.2: 247,046
3. nytimes.com, 5,102,32.3: 164,795
4. dailynews.yahoo.com, 8,614, 16.9: 145,577
5. USAToday.com, 3,998,26.4: 105, 547

Media Metrix (Home/Work)
Site, Unique Users, Avg. Time/User Minutes: Gross Usage Minutes (000)
1. msnbc.com, 9,755, 20.1: 196,076
2. cnn.com, 7,705, 25.2: 194,166
3. nytimes.com, 3,487, 36.7: 127,973
4. Tribune Interactive, 4,830, 16.4: 79,212
5. Washingtonpost.com, 2,657, 27.3: 72,536

Source: Turner Broadcasting Sales