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GUM stats for top news Web sites are out for January 2001, and there were no surprises. GUM, a metric devised by Atlanta-based Turner Broadcasting Sales, represents “gross usage minutes,” and is the number of unique users at a site multiplied by the number of average user minutes. Using data supplied by Nielsen NetRatings, which is based in Milpitas, Ca., and New York-based Media Metrix, the top rated news sites were CNN.com and MSNBC.com. Detroitfreepress.com
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