CNet Seeks Bay Area Shop For Branding

SAN FRANCISCO-The Computer Network ( CNet) is searching for an agency to create a branding campaign aimed at consumers and potential investors, according to sources.
The account is worth an estimated $30-40 million, and will most likely include online and offline ad duties. CNet intends to launch a multimedia campaign later this year to promote its namesake brand and alert consumers to its various products and services, sources said.
The client has conducted informal “chemistry” checks with at least 20 agencies in the Bay Area, including Leagas Delaney, Citron Haligman Bedecarr Euro RSCG, Blazing Paradigm and Publicis & Hal Riney.
Sources said the client has a list of contenders.