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NEW YORK Country Music Television has launched a buzz marketing campaign for its new variety show, Jeff Foxworthy’s Big Night Out.
The Viacom-owned cable network will give away $50,000 for “a big night out” to the mother who delivers America’s first baby during the show’s premiere on Sept. 1. Another $1,000 will go to whoever identifies her, and $5,000 prizes are reserved for the first mom of each of the 11 subsequent episodes.
To track the maternity contest, CMT will link to nearly 4,000 hospital delivery rooms across the nation via local TV and radio stations.
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