CMR’s Top Brands in Network Prime time – Week of September 6-13, 1998


Rank Brand Class Spots
1 BURGER KING G320 42
2 KFC RESTAURANT G320 34
3 SPRINT LONG DISTANCE–
RESIDENTIAL B221 26
4 DOMINO’S PIZZA G320 25
5 OLIVE GARDEN G320 24
6 DIEHARD–AUTOMOTIVE BATTERIES T141 23
7 CLARITIN ALLERGY RX D560 20
WALL STREET JOURNAL B621 20
9 HONDA AUTOS–PRE-OWNED T112 19
10 ACE HARDWARE STORES V376 18
MCDONALD’S G320 18
MCI LONG DISTANCE–RESIDENTIAL B221 18
TITANIC–VIDEO H532 18
14 JET DRY DISHWASHER RINSE H410 17
15 1-800-CALLATT B221 16
THE GAP–MEN’S & WOMEN’S
APPAREL V311 16
GILLETTE–MACH 3 MEN’S RAZOR D430 16
M&MS F510 16
19 ADVIL–PAIN RELIEVER LIQUI-GEL D511 15
BURLINGTON COAT FACTORY–
WOMEN V311 15
21 ALMAY–STAY SMOOTH
ANTI-CHAP LIP COLOR D120 14
COLGATE–TOTAL TOOTHBRUSHES D219 14
DELTA–FAUCETS H621 14
LADY & THE TRAMP–VIDEO H532 14
MAYBELLINE–MOISTURE WHIP
LIPSTICK D120 14
NEW LINE–RUSH HOUR MOVIE B660 14
PEPPERIDGE FARM–AMER.
CLLCTN COOKIES F343 14
PRIMESTAR–SATELLITE SYSTEM H514 14
29 BUENA VISTA–SIMON BIRCH MOVIE B660 13
CARNIVAL CRUISES T412 13
LEVI–MEN’S JEANS A142 13
TOYOTA AUTOS–CAMRY T112 13
33 AT&T LONG DISTANCE–
RESIDENTIAL B221 12
FAIRFIELD CMNTS RSRT T431 12
K MART–CHILDREN’S APPAREL V510 12
LITTLE CAESAR’S G320 12
MIRAMAX–ROUNDERS MOVIE B660 12
OCEAN SPRAY WLFT FRMS–
RTS FRUIT JUICE F420 12
QUAKER–INSTANT OATMEAL F220 12
SALON SELECTIVES–HAIR PDTS D390 1