CMN Refreshes Muhlenberg Identity

BOSTON Corey McPherson Nash said it has been selected by Muhlenberg College to refresh its brand identity.

The new work from independent CMN in Watertown, Mass., will be designed to appeal to students, faculty, alumni, prospective students and their families, showcasing the specific offerings and history of the college.

The identity will be translated across all marketing media, from the Web site to print and collateral. The budget was not disclosed.

“There continues to be great competition in the higher education market to attract a diverse and talented group of students,” said Andrea Naddaff, CMN partner and vp of new business development. “Muhlenberg understands and recognizes the need to ensure the power of its brand and is taking steps to update and redefine itself in today’s world,” she said.

Based in Allentown, Pa., the college serves more than 2,100 students.

—Adweek staff report