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BOSTON Nonprofit Rowland Reading Program has tapped Corey McPherson Nash for branding and interactive services, the agency said.
Watertown, Mass.-based CMN will design and produce a Web site to reintroduce the program and support the launch of the new edition of Superkids, a reading tutorial for use at the kindergarten and first-grade levels.
CMN is designing the site “to capture the program’s excitement and channel it to attract new teachers, helping to grow the program and build further commitment to the foundation,” said Chris Klaehn, CMN partner and director of account strategy.
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