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Internet holding company CMGI is expected to name FCB Worldwide for the creative portion on a national ad assignment, sources said.
CMGI executive vice president of marketing and corporate communications Bill White declined to confirm the selection, though he did say a decision is imminent. FCB in New York declined to comment at press time on Friday.
Spending for the assignment is between $15 million and $20 million, and the multimedia branding effort is tentatively set to appear before year’s end or early in 2001, sources said.
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