CME Resigns Chi-Chi’s Account Over Compensation

Campbell Mithun Esty in Minneapolis has resigned its creative duties on the estimated $12 million Chi-Chi’s restaurant account, saying it had been “unable to achieve a satisfactory compensation agreement.”
As of Jan. 1, 1998, the account will be consolidated at Evans, Hardy & Young in Santa Barbara, Calif., which handles media buying.
CME was assigned creative responsibilities on the account a year ago, after a review in which Evans, Hardy & Young and McKinney & Silver in Raleigh, N.C., were the other finalists. Prior to the review, the chain had handled advertising in-house.
CME this year created a TV, radio and print campaign for Louisville, Ky.-based Chi-Chi’s. It was tagged, “Life always needs a little salsa.”
–Scott Hume