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Overall Billings Growth: Up 3.4% to $1.01 billion: (grade C-)
Clients Lost: Bob Evans and Reckitt & Coleman: (grade C+)
New Clients: Borden, Bakers Square: (grade C)
Growth From Current Clients: Up 2.3%, or $22 million: (grade B)
Creativity: Detroit office does some of the best auto advertising in the business. Minneapolis steadily improving: (grade B+)
Management Savvy: CME has made the Saatchi parent happy with strong gains in 1992. Strategic decisions to take CME overseas and recommit to a struggling Chicago operation could bear fruit: (grade B+)
Teacher’s Comments: An agency to watch as it works to sell its ‘hub-and-spokes’ structure globally and increase billings and improve creative product domestically.
Overall Grade: B
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