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By Ellen Rooney Martin
CHICAGO–Campbell Mithun Esty’s first work for Eckrich Smoked Sausage will appear starting this weekend, carrying a new theme,’Eckrich, you’ve found the fun.’
The Minneapolis shop won responsibilities for the brand a year ago as part of an agency consolidation by parent Armour Swift-Eckrich in Downers Grove, Ill. ‘Neighbors,’ a 30-second TV spot for the sausage, will break in Midwest and Eastern markets June 8, according to the agency.
In the ad, some neighbors are drawn to a man’s yard by the smell of grilled sausage.
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