Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Campbell Mithun is working on a project for Coca-Cola’s Minute Maid brand, its first work for the beverage company, an agency executive confirmed.
Les Mouser, president of the Minneapolis agency, said the agency has been contracted by Houston-based Minute Maid, but declined to give further details on the project.
Sources said the project involved the agency’s KidCom unit and is promotions-related.
CM’s project for the brand is not expected to threaten Leo Burnett’s relationship with Minute Maid, sources said.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in