CM Adds Creative on $20 Mil. Insurance Account

CHICAGO Insurance company The Hartford has awarded creative duties on its $20 million account to Interpublic Group’s Campbell Mithun after a review, a client representative confirmed today.

The Minneapolis agency won the account after a review that included the incumbent agency, Havas’ Arnold in Boston, and undisclosed shops, according to the company. Arnold sibling MPG/Arnold will continue to handle media buying.

CM’s first assignment for the Hartford, Conn., insurance company will be to create a campaign for Hartford Mutual Funds, expected to debut during the National Collegiate Athletic Association basketball tournament in March.

“The Hartford is an icon of American business, from insuring Abraham Lincoln and Babe Ruth in prior centuries to protecting the property and wealth of its millions of customers today,” said CM president Jack Rooney in a statement. “We are thrilled to be working with [Hartford CMO] Ann Glover and her team to burnish that icon status with breakthrough creative work.”

The Hartford spent more than $20 million on advertising through September 2004, after spending $15 million in all of 2003, according to TNS Media Intelligence/CMR.

“Arnold and The Hartford have enjoyed a fruitful, eight-year relationship and we are proud about the strong creative campaigns we’ve produced for the company over the years,” said Arnold president Fran Kelly in a statement. “We wish The Hartford all the best in its future marketing endeavors.”