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CHICAGO Insurance company The Hartford has awarded creative duties on its $20 million account to Interpublic Group’s Campbell Mithun after a review, a client representative confirmed today.
The Minneapolis agency won the account after a review that included the incumbent agency, Havas’ Arnold in Boston, and undisclosed shops, according to the company. Arnold sibling MPG/Arnold will continue to handle media buying.
CM’s first assignment for the Hartford, Conn., insurance company will be to create a campaign for Hartford Mutual Funds, expected to debut during the National Collegiate Athletic Association basketball tournament in March.
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