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Ingersoll-Rand’s Club Car unit is targeting consumers for the first time in a new print campaign from BBDS.
Club Car, a golf-cart type vehicle that traditionally has targeted golfers and other commercial users, is introducing the Pioneer Performance Utility Vehicle, a rough-terrain vehicle designed for farmers, ranchers and construction workers as well as recreational use by outdoorsmen.
To reach this new consumer audience, BBDS in Chicago developed several print executions that break in June and July issues of Field & Stream, Farm Journal and Farm Equipment.
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