CLM BBDO’s Alka-Seltzer Effort Scores a Grand CLIO

LAS VEGAS CLM BBDO in Boulogne-Billancourt, France, won a Grand Clio for an Alka-Seltzer print effort here at Tuesday’s Communications Awards presentation at the 50th annual CLIO Awards.

For the first time, prizes were awarded for strategic communications/public relations campaigns. The inaugural gold CLIOs in PR were won by Edelman, Chicago, for Brita, and Ketchum, San Francisco, for Haagen-Dazs.

The Communications prizes recognize excellence in print, direct mail, radio, poster and billboard media.

In honor of the CLIOs’ 50th anniversary, the three-day CLIO Festival features decade-themed awards shows. The Communications Awards celebrated the 1960s with a video montage of the advertising and design techniques that shaped the marketplace during that decade. The awards show also featured a musical performance by American singer/songwriter Spencer Day and the presentation of an honorary CLIO to Matthew Weiner, winner of four Emmy Awards and executive producer and creator of AMC’s period ad-agency drama Mad Men. Weiner was recognized for his powerful storytelling abilities. The ceremony was held at The New Joint in the Hard Rock Hotel & Casino.

The evening’s list of Grand and Gold CLIO winners were as follows:

PRINT, 77 CLIOs: 1 Grand, 12 Gold, 22 Silver, 42 Bronze

Grand and Gold CLIOS:

• CLM BBDO, Boulogne-Billancourt, France, Pharmaceuticals, Dissolve Your Problems “Bear, Paparazzi, Magician, Prison” for Alka-Seltzer (Grand CLIO winner in medium).
• Abbott Mead Vickers BBDO, London, Corporate/Institutional, “Inner Child” for Museum of Childhood.
• AlmapBBDO, São Paulo, Brazil, Automotive, Volkswagen Customized Trucks “Volkswagen Customized Trucks – Beer Box, Volkswagen Customized Trucks – Fruit Box, Volkswagen Customized Trucks – Milk Box, Volkswagen Customized Trucks – Egg Box” for Volkswagen Trucks.
• BBDO, Kuala Lumpur, Malaysia, Automotive, Two Worlds    “Bushman & Eskimo, Husky & Camel, Mountain Goat & Crocodile” for Jeep.
• Clemenger BBDO, Wellington, New Zealand, Public Service, Crashed Beds “Bridge, Tree, Creek” for Driver Fatigue.
• Del Campo Nazca Saatchi & Saatchi, Martinez, Buenos Aires, Argentina, Health Care Services, “Children – Tree” for Hospital Alemán – Kinder Plan.
• Leo Burnett & Arc Worldwide Thailand, Bangkok, Home Furnishings/Appliances, “Chicken, Fish, Lobster” for WMF.
• McCann Erickson, Madrid, Spain, Public Service, “Woman Shoe” for Greenpeace.
• Miami Ad School Europe (Student – Sandra Nicolas), Hamburg, Germany, Student, Inspired by Life “Porridge, Brother, Aunt” for Ikea.
• Saatchi & Saatchi Worldwide, Petaling Jaya, Malaysia, Public Service, “Stop” for Guinness.
• TBWA\Paris, Boulogne-Billancourt, Household Products, Mir Black “Mir Black – Spider, Mir Black – Arms” for Henkel.
• TBWA\Paris, Boulogne-Billancourt, Household Products, Mir Laine “Mir Laine 1, Mir Laine 2, Mir Laine 3, Mir Laine 4” for Henkel.

DIRECT MAIL, 13 CLIOs: 2 Gold, 4 Silver, 7 Bronze

Gold CLIOs:

• Lowe Limited, Bangkok, Thailand, Dimensional, “Torture Test” for Breeze Excel Washing Detergent.
• Philipp und Keuntje GmbH, Hamburg, Germany, Collateral, “Balloon” for Chubb Nord-Alarm Security Systems Company


RADIO, 23 CLIOs: 6 Gold, 6 Silver, 11 Bronze

Gold CLIOs:

• DDB, Chicago, Beverages/Alcoholic, Real Men of Genius “Mr. Rain Delay Tarp Roller Outer, Mr. Golf Quiet Sign Holder, Mr. Football End Zone Painter, Mr. Football First Down Marker” for Anheuser-Busch.
• Grey, Melbourne, Australia, Public Service, Pictures of You, “Anne, George, Martin” for Anti-Speed Message.
• Grey South Africa, Sandton, Public Service, “Shark Attack” for Shark Life.
• Grupo Gallegos, Long Beach, Calif., Media, Subtitles “Epic, Robinson, Horror” for Comcast CableLatino.
• Network BBDO, Johannesburg, South Africa, Travel/Tourism, Plain Insanity “Ferret, Dancer, Dog” for Virgin Atlantic Airlines – Upper Class Suites.
• Saatchi & Saatchi, New York, Business Equipment/Services, Compression Radio     ”Soap Opera Romance, Eating Candy, Calling Tech Support” for StuffIt Deluxe.

POSTERS, 42 CLIOs: 6 Gold, 17 Silver, 19 Bronze

Gold CLIOs:

• Abbott Mead Vickers BBDO, London, Corporate/Institutional, “Inner Child” for Museum of Childhood.
• BBDO Malaysia, Kuala Lumpur, Malaysia, Automotive, Two Worlds “Bushman & Eskimo, Husky & Camel, Mountain Goat & Crocodile” for Jeep.
• Big Ant International, New York, Public Service, “What Goes Around Comes Around” for Global Coalition for Peace.
• Contract Advertising India Pvt. Ltd., Mumbai, India, Public Service, “Family Name” for Aadhar Association.   
• Del Campo Nazca Saatchi & Saatchi, Martinez, Buenos Aires, Argentina, Health Care Services, Children “Tree, Cookie, Stairs” for Hospital Alemán – Kinder Plan.   
• KNARF (Students – Annie Chiu, Anna Echiverri), New York, Student, “Subway Bench” for Victoria’s Secret.

BILLBOARD, 20 CLIOs: 2 Gold, 7 Silver, 11 Bronze

Gold CLIOs:

• DDB, London, Media, “Global Downturn” for Financial Times.
• Leo Burnett, Toronto, Beverages/Alcoholic, “Share Our Billboard Campaign” for James Ready.

STRATEGIC COMMUNICATIONS/PR, 9 CLIOs: 2 Gold, 4 Silver, 3 Bronze

• Edelman, Chicago, Consumer, “FilterForGood: Better Water, Less Waste” for Brita.
• Ketchum, San Francisco, Consumer, “Haagen-Dazs loves Honey Bees: Let’s Lick This Problem” for Haagen-Dazs.

The CLIO Awards are produced by Nielsen Business Media, part of the Nielsen Co., as is Adweek.

To see a complete list of all Grand, Gold, Silver and Bronze CLIO Award winners in all categories, visit


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