Clio Gold Eludes Locals




Show Honors Arnold, Hill, Think New Ideas
BOSTON-A trio of New England shops were among the winners at last week’s 40th annual Clio Awards, which celebrates creative work from agencies and clients worldwide.
Separate trophy presentations for broadcast, print/design and interactive work were held in New York at the Grand Hyatt Hotel and the New York Town Hall. This year marks the first time Clio has hosted a gala for the new media industry.
Out of 18,000 total entries, 53 gold, 87 silver and 169 bronze prizes were handed out.
Arnold Communications in Boston won ten awards in all, including two silver and eight bronze prizes. All of the agency’s kudos came for client Volkswagen of America, except for a bronze won on behalf of the Massachusetts Department of Public Health’s Tobacco Control Program.
Many of Arnold’s awards for Volkswagen were for ads launching the New Beetle in the North American market. Various elements from that campaign have scored at award shows in recent months. Arnold’s New Beetle effort won four of five prizes and $100,000 for general excellence at the Magazine Publishers of America’s Kelly Awards earlier this month [Adweek, May 17].
At Clio, Volkswagen was named Advertiser of the Year, honored for its high-profile work over the past three years from Arnold in the U.S. and DDB Needham in Europe.
Hill, Holliday, Connors, Cosmopulos in Boston won a silver Clio for its humorous “Chase” TV spot for Dunkin’ Donuts. The ad lampoons police reality programs, showcasing a high-speed chase that includes a stop at Dunkin’ Donuts.
The Randolph, Mass.-based restaurant chain assigned its account to Hill, Holliday last year, and the agency’s work marks Dunkin’ Donuts’ first large-scale ad foray since dropping Fred the Baker.
Hill, Holliday also won a bronze Clio for its “Morning Show” TV spot for the Central Artery/Tunnel Project, an undertaking designed to improve Boston’s road ways.
Think New Ideas, Boston, was the only other New England agency to score a Clio. The technology specialist won a bronze prize for a Web site it developed for ski maker Salomon North America.
Cliff Freeman and Partners, New York was the show’s big winner. The agency, which has been engaged in talks to be purchased by Arnold parent Snyder Communications, won 12 golds, two silvers and two bronzes, as well as the Grand Clio in TV for client Outpost.com. Based on that showing, Freeman was also named Agency of the Year, a special prize honoring overall achievement.
DDB Worldwide won the inaugural Agency Network of the Year award, mainly for campaigns its European offices created for Volkswagen.
The show, owned by Adweek parent BPI Communications, was judged by advertising professionals from around the world. ƒ