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Federal ad vertising contracts must fairly represent minority agencies, and “special attention” should be given to placing ads in ethnic media, President Clinton demanded in an executive order last week.
The directive, which also requires federal departments to compensate minority agencies for their work based on fair market rates, marks the first time a president has issued an executive order that addresses advertising.
The order was signed at a White House ceremony Friday, where the American Advertising Federation voluntarily adopted principles urging advertisers and agencies to increase diversity in the work force.
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