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NEW YORK Shoney’s Restaurants said it has awarded its creative advertising account to MDC Partners’ Cliff Freeman and Partners.
The Nashville, Tenn., client had used independent agency Doe-Anderson in Louisville, Ky. Sources said the estimated $20 million account moved to the New York agency after a review of undisclosed agencies.
In a statement, client svp of marketing Dan Dahlen said, “We have low penetration in our markets, we have conservative growth plans, and our biggest competitors outspend us dramatically.
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