Cliff Freeman Taps New Business Exec

NEW YORK Cliff Freeman and Partners said it has hired Greg Pruitt as vp, director of new business, effective immediately.

The New York agency has not had a business development leader since 2003, when Charles Rosen left to form independent boutique Amalgamated.

Pruitt, 42, had been consulting to independent New York shop DeVito/Verdi and WPP Group-owned 141 Worldwide before Cliff Freeman CEO Jeff McClelland tapped him for a full-time position.

McClelland, who joined the MDC Partners-backed shop in December, said in a statement, “Greg understands the intricacies of new business and advertising. As a former creative with a passion for the new business field, his unique experience is integral to the agency’s growth in years to come.”

In a statement, Pruitt praised what he said was the shop’s “entrepreneurial approach,” adding, “It’s almost an honor in some ways to be able to be part of such a famed brand as it becomes an agent for change in our business.”

During his ad career, Pruitt has worked at agencies including Deutsch, Bozell and Partners & Shevack. A copywriter by trade, he made the switch to new business while at Partners & Shevack, where he spent nearly seven years. In 2001, Pruitt formed a creative production boutique in New York called Just Add Water/+H20. His clients there included Fruit of the Loom and Procter & Gamble. In 2004, he joined 141, a division of Ogilvy & Mather, to head up new business.

Established 19 years ago, Cliff Freeman and Partners’ clients include Shoney’s, DSW, Snapple, Fox Sports, Ultimate Electronics and Cadbury Schweppes.