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NEW YORK Sports Authority has awarded creative and media planning chores on it ad account to independent Cliff Freeman and Partners following a review, the client said.
The New York agency competed against Heil-Brice Retail Advertising in Newport Beach, Calif.; Ziccardi Partners Frierson Mee in New York and SBC Advertising in Columbus, Ohio. Estimated billings are $80 million.
In November, the incumbent, WestWayne in Tampa, Fla., said it withdrew from the review, citing executive changes at Sports Authority and the client’s relocation from Fort Lauderdale, Fla.,
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