Cliff Freeman Beats Y&R For New IHF Brand

NEW YORK-Cliff Freeman and Partners has joined Young & Rubicam on the roster of International Home Foods, marketer of brands such as Chef Boyardee and Gulden’s mustard.
The New York agency was awarded an estimated $10 million worth of creative and media planning duties for a new product called Crunch ‘n Munch Glazed Pretzels. Cliff Freeman beat Y&R after both agencies pitched the product, said sources. The low-fat product is the client’s first entry into the estimated $6 billion salted snacks category.