Clif Bar Puts Energy Into Radio

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.




With Biggest Buy Yet, Company Aims to Expand Customer Base
SAN FRANCISCO–The new generation of dedicated hikers and bikers raised on healthy fast food has always snacked on Clif Bars. Now the company is looking to expand its brand to the recreational athlete and part-time outdoorsman.
The tag for the campaign–the client’s largest radio buy to date –is “Hang on to your Clif Bar.”
The company has long advertised its energy bars in men’s magazines and sports publications.





AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in