Client: Cops Not Reason Ad Nixed

Long John Silver’s Restaurants has denied that it is folding under pressure from the police by pulling its controversial TV spot, “State Trooper.”
The ad, created by Jordan, McGrath, Case & Taylor, New York, touts the client’s sandwiches by showing a state trooper stealing food from a pulled-over motorist [Adweek, Aug. 18].
According to Bruce Hinton, a representative for the Lexington, Ky.-based company, the commercial is merely being rotated out of its current schedule as originally planned.
“We stand by the spot,” said Hinton. Hinton went on to say that he had received a barrage of emails recently, thanking him for pulling the spot.
Charles Hipsher, the creative director at JMC&T who had a major hand in crafting “State Trooper,” said the spot was successful in that “it upset the establishment, satisfied hunger and made people some money.”
Fraternal Order of Police president Gilbert G. Gallegos, who had called for a boycott of Long John Silver’s, could not be reached for comment. –Hank Kim