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NEW YORK Hill, Holliday, Connors, Cosmopulos here said it plans to go beyond facts and figures in its work for the Cleveland Clinic, a top-rated hospital that last week awarded its account to the agency after a three-month review.
“We’re not going to be doing default advertising with smiley pictures of patients looking okay, which is what everyone does,” said Alon Shoval, executive vice president and creative director at Hill, Holliday. “It’s a little bit insensitive.
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