Clemens, Johnson Help Cingular 'Raise the Bar'

NEW YORK Cingular Wireless today unveils a TV and print campaign from Omnicom Group’s BBDO that touts its merger with AT&T Wireless, which was completed this week. The ads emphasize the wider array of services now available through the combined company, an agency representative said.

The first spot “fuses” together star hurlers Randy Johnson and Roger Clemens into one larger, more powerful baseball pitcher. The scene is designed to illustrate the communications benefits and expanded power of the combined entity.