Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
BDO West lampoons the pretentiousness of other bottled water brands in a new campaign for Aquafina breaking today.
The agency is attempting to carve out a unique position for the Pepsi-Cola bottled water division with the tagline, “Pure water. No attitude,” in its first campaign for Aquafina. The Los Angeles shop won the business last October from Ogilvy & Mather, New York.
One 30-second TV spot (shown here) opens with an athlete in the midst of a workout that pushes his body to the limit.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in