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In a bid to lure more national advertisers to out-of-home, Clear Channel Outdoor, the nation’s largest outdoor media company, announced Wednesday (Sept. 15) the launch of the CCO National Sales Group. The new sales unit will give advertisers a single point of contact to buy across CCO’s 200,000 outdoor displays in 48 of the top 50 markets and 500 digital displays in 32 markets.
Lou Giordano, svp of national sales and Debbie Reichig, svp of business development and marketing, will head up the National Sales Group, reporting to Rocky Sisson, evp of sales and marketing for CCO.
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