A Clean start

Boutique agency Creative Dynamics Inc. has put a fresh spin on self-promotion.
Creatives at the five-person Las Vegas shop have designed spoof detergent boxes–ˆ la Tide–and are mailing them, filled with agency goodies, to prospective and existing clients.
A snazzy blue and white logo sweeps across the bright orange box (shown here), which is peppered with phrases such as “with Fresh Ideas” and “Creativity 24-7.”
The back of the box has step-by-step instructions on how to get results with CD Inc.
Inside the boxes, which cost about $8 each to produce, are CD-ROMs containing CD Inc.’s