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Tyson Foods touts the purity of its chickens in a new campaign from DDB Chicago that is part of an overall marketing program dubbed “Tyson for families.”
TV ads broke in spot markets during Sunday’s Academy Awards telecast and will continue to run during family-oriented programs such as Touched by an Angel and The Wonderful World of Disney.
Three TV spots, which are complemented by print ads and radio spots, directly address health issues regarding chicken, with supers in the TV spots noting “No hormones,” and “No steroids.”
“Consumers are concerned about the safety of the chicken,” said Priscilla Brindley, a vice president and management representative at DDB.
Voiceover in the TV spots includes what for two years has been DDB’s tagline for the Springdale, Ark.,
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