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BOSTON Local comic Lenny Clarke will headline a viral video urging fans of the National Hockey League’s Boston Bruins to vote the team’s players into the 2008 NHL All-Star Game.
The appearance of the edgy actor/comedian is part of “Vote Bruins,” an integrated effort from independent Fuse/Ideas that melds traditional, interactive and social-networking components. As the name suggests, “Vote Bruins” will spoof the 2008 Presidential race with TV spots, viral videos, MySpace pages, e-mail pushes and related promotions.
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