Clarke Goward Jokes Around

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Humor Drives Campaign for Local Pub
BOSTON–Sophomoric humor bubbles to the surface of Back Bay Brewing Co.’s latest low-budget effort.
Created by Clarke Goward in Boston, a series of print ads and posters portrays the popular brew pub as a place where serious beer drinkers and those with a strong sense of humor are welcome.
“Some people say we have a European atmosphere,” one ad begins. “But as far as we know, everyone here bathes and shaves their armpits.”





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