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Sterrett Dymond Stewart Advertising has reclaimed the marketing business of The Claremont Restaurant Group.
The Charlotte, N.C., shop also won the North Carolina State Fair account in a review.
Officials for Claremont, which operates the Sagebrush Steakhouse, Prime Sirloin and Western Steer chains, returned the estimated $3 million account to SDS last week.
“We did their most successful campaign,” said Russ Dymond, agency director of creative services. “Our reward was getting fired.”
SDS partner Theckla Sterrett said the campaign generated a17 percent sales increase, but cited an ownership change at the Charlotte-based client as the reason for her agency’s dismissal.
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