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USWeb’s acquisition of CKS Group last week will give both agencies something they lack: USWeb obtains greater creative resources; CKS gets access to cash and state-of-the-art technology it does not have.
“We will [still] be an integrated communications company,” said Mark Kvamme, CEO of CKS, who will become chairman of Reinvent Communications, the name of the merged entity. Joe Firmage, CEO of USWeb, will have that title at Reinvent.
USWeb, Santa Clara, Calif., a provider of Internet services, has purchased dozens of interactive marketing companies in the last two years.
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