CKS Group Aids Mckinney In Acquisition Of IBM Job

McKinney & Silver of Raleigh, N.C., and its parent, CKS Group in Cupertino, Calif., have quietly won a $2-3 million assignment to redevelop the Web site of IBM Corp.’s personal systems group.
The duo won the account after a review that included Ogilvy One Worldwide, New York, which previously worked on the business. Other finalists included incumbent Strategic Interactive Group of Boston and Ikonic in San Francisco.
McKinney has been working on the project for several weeks, agency officials said, but the new Web site is not yet operational. The win also marks the beginnings of an interactive division at the North Carolina agency.
“We were awarded this account, in part, because of who our parent is and because of that expertise,” said McKinney president Don Maurer. At the same time, however, Maurer said his shop made it clear during presentations to IBM that it is taking the lead on the business with a dedicated account team led by Matt Collins, formerly of Citibank’s interactive division in Chicago.
“We are re-engineering the Web presence of the [personal computer division],” said Mark Rosenberg, the program director at IBM who is spearheading the project. “This is very much a team effort between McKinney & Silver and CKS.”
IBM’s personal computer division is based in Research Triangle Park, N.C., near Raleigh. Rosenberg said he knew of McKinney’s branding expertise and was interested in how it and CKS would approach the project together. CKS officials did not return calls at press time.
“Ultimately, we want to create an interactive division,” said Maurer. “And we’re well on our way to doing that.”
McKinney has done interactive work for client Audi of America.–with Jane Irene Kelly and Adrienne Mand