CKS Group Aids Mckinney In Acquisition Of IBM Job

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McKinney & Silver of Raleigh, N.C., and its parent, CKS Group in Cupertino, Calif., have quietly won a $2-3 million assignment to redevelop the Web site of IBM Corp.’s personal systems group.
The duo won the account after a review that included Ogilvy One Worldwide, New York, which previously worked on the business. Other finalists included incumbent Strategic Interactive Group of Boston and Ikonic in San Francisco.
McKinney has been working on the project for several weeks, agency officials said, but the new Web site is not yet operational.

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