City Garage Is First to Join Knape's Roster

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DALLAS-Dallas agency Knape nailed down its first new business win since a June 1 incorporation with the $1-2 million account of Dallas-area automotive service center chain City Garage.
The advertising account, which includes direct mail, outdoor and cable television duties, is one the agency hopes will increase exponentially with the client’s plans for fast-track growth.
“They’ve been doing a lot of direct mail and outdoor,” said Knape executive vice president Ted Ingersoll, “but we’ve been assigned to do a real honest-to-God brand positioning.”
Knape’s total billings now amount to $5-6 million annually, including accounts from six existing clients that Ingersoll and agency president Susan Knape served while heading their respective operating units under former parent company Larkin, Meeder & Schweidel of Dallas.





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