A City Ablaze

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A print campaign for the city of Providence looks to fire up some interest in Rhode Island’s capital.
Created by America House Communications in Newport, R.I., the campaign capitalizes on what has become a Providence ritual. Once a month during the warm weather, 80 floating bonfires–symbols of the city’s renaissance–are lit on the surface of the river that winds through the downtown area. Outdoor cafes are set up and live music accompanies residents who stroll along the river banks.

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