Citron Picks Up B-to-B Dot-coms

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Market Volatility Has Shop Choosing Wisely
SAN FRANCISCO–Citron Haligman Bedecarrƒ is expanding its dot-com reach from consumer sites into business-to-business with the addition of two new clients.
MimEcom awarded its $10-15 million account to the San Francisco shop after an informal Bay Area search. The client cited Citron’s “innovative media planning” and creative work as key factors in its decision. The agency will formulate a media plan for the year-old company that is likely to include extensive buys in technology and business magazines and may call for radio and TV, said SallyAnn Savin, client director of marketing and a former brand manager at Clorox.




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