Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
SAN FRANCISCO – PowerBar is reaching out to busy, health-conscious adults with the first campaign for its new Harvest energy bar.
Citron Haligman Bedecarrƒ in San Francisco has developed upbeat TV, print and radio ads for the brand that broke in Northern California earlier this month. The ads will roll out to major cities in the Western U.S. through the end of this week, said agency officials.
PowerBar has “significantly increased” its estimated $2-5 million ad budget to support the new product and is allocating all of its TV dollars to Harvest, said Debbie Pfeifer, a company representative.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in