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TV Spot Is a Witty Product Demo for Telephone Guide Service
LOS ANGELES–Those who risk their lives fumbling with maps and newspapers while driving will appreciate a new campaign by Citron Haligman Bedecarre.
The San Francisco shop, which won the estimated $5-7 million account of telephone portal BeVocal in April, has created a TV, print and outdoor campaign for the client that uses that kind of scenario.
BeVocal, Santa Clara, Calif., offers weather and traffic reports and other data to customers at (800) 4b-Vocal.
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