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Citizens Bank is stepping up enrollment in its Green$ense program—which rewards customers with a dime for every electronic transaction they make—with interactive window displays in two major U.S. cities.
Motion-triggered ads touting the bank’s Green$ense eco-friendly initiative debuted in Boston’s South Station and Philadelphia’s Market East Station earlier this month. The work is one of many interactive projects to come out of Arnold Worldwide’s R&D lab, which opened its doors last spring.
Green$ense allows customers to earn up to $120 annually for each electronic transaction they make, including debit transactions, online bill payments and recurring payments.
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