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Arnold extends its “Not your typical bank” positioning in the newest campaign for Citizens Bank.
The new work fo cuses more on specific bank services than prior ads in the campaign, which were more image-oriented. The Boston shop is running three TV spots carrying the “Not your typical bank” tagline, which is used to show how the Providence, R.I.-based client goes the extra mile for its customers. One commercial, running mainly in Phil adelphia, celebrates the bank’s first year in that market following its acquisition of Mellon Bank last year.
The spot shows scenes of customers taking advantage of benefits such as evening hours.
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