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NEW YORK Citigroup has added Draft FCB Group to its roster for relationship marketing on its credit card business after a review, the company confirmed.
The Interpublic Group agency here will now share that account with Wunderman in New York, a WPP Group unit; Euro RSCG 4D in Chicago, a division of Havas; and independent Graphic Systems Group here.
Those three incumbent shops competed in the review, as did non-roster agency Draft FCB.
Another non-roster shop, G2 Direct & Digital here, competed but fell short, along with some two-dozen other undisclosed agencies, per sources.
The
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