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National Ad Accounts of Lender, Golf Club Maker Total $13 Mil.
ATLANTA–Fricks/Firestone landed on the green in more ways than one last week, winning agency of record status for a pair of national accounts worth at least $13 million.
CitiFinancial, a personal and home equity loan subsidiary of CitiGroup, awarded all advertising, marketing and media duties to the Atlanta shop after a short informal review. The financial entity, which recently changed its name from Commercial Credit, wants Fricks to helm a rebranding campaign that will familiarize the public with the firm as a member of the Citi-brand.
The shop won the MacGregor account after an extensive review that included face-to-face meetings with the client’s chairman and its chief executive officer.
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