Cisco Online Ads Tout Security Solutions

NEW YORK Cisco Systems this week broke the online portion of an integrated campaign that emphasizes the company’s advanced technologies, particularly in the security realm.

The campaign, which aims to position Cisco as a company that provides networking solutions beyond routers and switchers, focuses on innocent people who unknowingly cause security breaches, said director of worldwide advertising Alan Hallberg.

“Security is a key market because it’s getting so much attention,” Hallberg said.

The interactive push, via WPP Group’s OgilvyOne in New York, is a part of the second phase of an $160 million global ad effort that targets high-level decision makers, security operations and network managers or engineers.

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