Circulation Boost

Sony Pictures Entertainment has consolidated all newspaper buying duties for its theatrical releases at McCann-Erickson, leaving behind more than a dozen small shops around
the country. The consolidated account is worth approximately $75 million, according to industry estimates.
McCann’s Los Angeles office has been scooping up newspaper buying duties for Sony Pictures in markets across the country for about a year, according to agency senior vice president, management representative Terrence Powers (shown here), who has worked on the business since 1985.
The agency will complete its acquisition of the remaining U.S. markets in September. It is the first time a major studio has utilized a national agency for all consolidated newspaper media.
“This will enable us to create cohesive national print work that hasn’t been seen before,” said Powers.
McCann has handled the studio’s main account since 1987.
–Teresa Buyikian