Circuit City, Thomson’s Premiere Extend In-Store Pact

Through a new agreement with Circuit City Stores, Thomson’s Premiere Retail Networks will continue to operate and program the retailer’s in-store video network. The multi-year agreement, announced Monday (July 7) extends a relationship which began in 1994.

As part of the new agreement, PRN will upgrade the servers for PRN’s new IPTV platform, recently tested in more than 25 Circuit City stores. Programming on the screens will also enhance Circuit City’s merchandising of HDTVs and other home entertainment products.  

In addition to Circuit City, PRN’s retail partners include ACME Albertsons, Best Buy, Carrefour, Costco, Jewel-Osco, Pathmark, SAM’S Club, Shaw’s ShopRite, Star Market and Wal-Mart Stores. The company has more than 100 programming partners and recently announced an agreement with Conde Nast’s Bon Appetit for customized content over its Checkout TV Network.