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NEW YORK Circuit City, which is in the midst of a review for its estimated $150 broadcast creative account, has named Ernest Speranza senior vice president, chief marketing officer, a new position.
Effective April 19, Speranza, 58, will join the Richmond, Va.-based Circuit City from Toys “R” Us, where he was svp, marketing and advertising, the company said. Toys “R” Us is also reviewing its estimated $120 million ad account, currently handled by Publicis Groupe’s Leo Burnett in Chicago [Adweek Online, Mar.
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