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If you build it, or in the case of Circuit City’s Web site, re-build it, they won’t necessarily come. So, to ensure visits to the new CircuitCity.com, the electronics retailer yesterday started rolling out a multimedia push that promotes a “Plasma Screen TV Makeover” online contest that carries a grand prize of five flat-screen TVs and home-theater equipment worth $20,000.
“We want to make sure folks ex-perience the site prior to going into the peak season,” said Cathy Mc-Carthy, director of marketing for the Richmond, Va.,
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