Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
BOSTON CircleLending, a company that provides loan-related financial services such as documentation, electronic billing and payment processing, has launched an eight-week, $25,000 test campaign in the Providence, R.I., market.
Tagged “The Smart Way to Lend to Money to People You Know,” the test consists mainly of radio executions crafted in-house and targets affluent men and women aged 25-54.
“We need to get the word out and drive qualified leads to our Web site and toll-free number,” said Craig Venezia, vice president of marketing at the Cambridge, Mass.-based
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Spring Special
Save 30% Off an ADWEEK Subscription Today!
Already a member? Sign in