CircleLending Makes First Marketing Foray

BOSTON CircleLending, a company that provides loan-related financial services such as documentation, electronic billing and payment processing, has launched an eight-week, $25,000 test campaign in the Providence, R.I., market.

Tagged “The Smart Way to Lend to Money to People You Know,” the test consists mainly of radio executions crafted in-house and targets affluent men and women aged 25-54.

“We need to get the word out and drive qualified leads to our Web site and toll-free number,” said Craig Venezia, vice president of marketing at the Cambridge, Mass.-based company.

A six-figure ad campaign is planned for next year and the client is currently in discussions with Boston independent Gearon Hoffman about handling the work, Venezia said.